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Small white tube with gold lettering, 60 ml hair colour

Wella

Wella Koleston Perfect ME+ 66/02 Intense Dark Blonde Natural Matte 2oz 60ml hair care

SKU CH-SJBG-F40WD

Permanent hair colour with ME+ technology for intense dark blonde natural matte results, up to 100% grey coverage and five levels of lift

  • TypeHair Color
  • For Treatment OfNormal Hair
  • ColorMulti-Color
  • GenderAdult
  • AgeAdult
  • EcologicalHomeopathic
  • Pure balanced colour with natural depth and shine
  • Reduces free radical formation for healthier hair quality
  • Up to 100% grey coverage in one application
  • Achieves 5 levels of lift for intense dark blonde
  • Mixes at 1:1 ratio for professional use

Intense Dark Blonde Shade 66/02

This permanent hair colour delivers a natural matte finish for adults with normal hair. ME+ technology reduces free-radical formation while providing up to 100 grey coverage and five levels of lift. The 60 ml tube mixes at a one-to-one ratio with developer for professional application.

ME+ Technology Constraints

ME+ is included only in selected shades across Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns ranges. The formula requires professional expertise to achieve balanced results and the supplier accepts no liability for adverse outcomes from misuse. Home-use colourists without training may not meet the precision this system demands.

Replaces Standard Permanent Colour

Salons upgrading from conventional oxidative dyes gain reduced free-radical exposure and a more predictable matte blonde result. The jump is worth it when grey coverage consistency and lift reliability outweigh the learning curve of the one-to-one mixing protocol. Colourists staying with traditional ammonia-heavy formulas will not see the same hair-quality improvement.

Highlights

  • Pure balanced colour with natural depth and shine
  • Reduces free radical formation for healthier hair quality
  • Up to 100% grey coverage in one application
  • Achieves 5 levels of lift for intense dark blonde
  • Mixes at 1:1 ratio for professional use

Specifications

BrandDial
TypeHair Color
For Treatment OfNormal Hair
ColorMulti-Color
GenderAdult
AgeAdult
EcologicalHomeopathic

Questions about this item

Should I choose the 66/02 shade or another number for intense dark blonde?

The 66/02 code identifies this specific intense dark blonde natural matte shade; select it when that exact tone matches your target colour.

What does the 100% grey coverage claim mean when I mix and apply it?

Mixed at the 1:1 ratio, the formula is designed to fully cover resistant white hair in a single process.

Does the 1:1 mixing ratio work with any developer strength?

The 1:1 ratio is fixed; developer strength should be chosen based on the desired lift up to five levels.

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