Wella Color Touch 7/43 Medium Blonde Red Gold Demi-Permanent Hair Color 60ml

What it is and who it's for

Wella Color Touch 7/43 is a demi-permanent hair colour in a 60 ml tube. It delivers a medium-blonde red-gold shade for adults with normal hair seeking vibrant red tones without permanent commitment. The formula uses an Advanced Light 2 Color Complex to boost colour intensity and shine. It suits anyone wanting richer hue and improved texture from a single application.

Build quality and daily implications

The liquid colour coats each strand to thicken the feel of the hair and create an illusion of fuller volume. Application follows standard bowl-and-brush mixing, so it fits into any salon or home routine without special tools. The demi-permanent base fades gradually over repeated washes, avoiding harsh regrowth lines. The 60 ml format provides enough product for a full-head service on medium-length hair.

Thermals noise and power draw in normal use

As a cosmetic hair colour, the product generates no heat, noise or electrical draw during processing. It develops at room temperature within the time recommended by the manufacturer. The formula contains no ammonia, so the scalp remains comfortable throughout the development period. After rinsing, hair retains the coating that enhances thickness and shine until the colour naturally fades.