We take cryptocurrency — so the coins you hold can buy real hardware.Pay in crypto, spend it on real hardware. Free insured shipping worldwide over $399. Plain, unbranded boxes, sent from Germany.Free insured shipping over $399. Your rate is locked for 30 minutes once checkout opens.Rate locked 30 minutes. Every item sealed, serial-checked and covered by a 24-month warranty.Sealed, 24-month warranty.

Saved items Sign in
Wella Color Touch 5/73 Light brown Brown gold 2oz bottle

Wella

Wella Color Touch 5/73 Light brown/Brown gold skin care

SKU CH-9WSB-7K6BK

Light brown/brown gold hair colour delivers up to 50% more vibrant results with keratin-enhanced shine

  • TypeBody Skin Care Products
  • Vibrant colour with up to 50% more intensity
  • Keratin technology evens hair structure for better pigment hold
  • Light brown and brown gold shade 5/73 for versatile results
  • Suitable for every hair type with consistent colour payoff
  • 2 oz format provides enough product for full application

Hair colour shade

Wella Color Touch 5/73 delivers a Light brown/Brown gold result for every hair type. The 2oz formula uses keratin to even the hair structure so pigments attach more easily. It is suited to anyone wanting a semi-permanent shade with vibrant reflection.

Colour performance

The treatment provides up to 50% more vibrant colour compared with untreated hair. Keratin technology smooths the cuticle for even pigment deposit. Normal use leaves hair feeling conditioned and glossy.

Daily routine

The 2oz bottle fits standard salon and home storage. Application follows a simple mix-and-apply process without specialised tools. The shade suits regular touch-ups to maintain consistent Light brown/Brown gold tone.

Highlights

  • Vibrant colour with up to 50% more intensity
  • Keratin technology evens hair structure for better pigment hold
  • Light brown and brown gold shade 5/73 for versatile results
  • Suitable for every hair type with consistent colour payoff
  • 2 oz format provides enough product for full application

Specifications

TypeBody Skin Care Products

Questions about this item

How do I apply the Light brown/Brown gold shade 5/73 and what step is often missed?

Mix the color with the matching developer, apply evenly to dry hair, process for the recommended time, then rinse thoroughly; the step many skip is the strand test that confirms the exact result on your hair.

What upkeep will the 5/73 color need after the first application?

Expect root touch-ups every few weeks as hair grows, use colour-safe shampoo and conditioner to slow fade, and schedule a gloss or toner refresh when vibrancy drops.

What limits how long the 50% more vibrant result lasts under daily washing?

The vibrancy boost fades with each shampoo, UV exposure and heat styling, so the first limit you hit is gradual colour wash-out rather than a product defect.

Also in this aisle

People compared these

Same shelf, same checkout — eight coins and a 30-minute rate lock.