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Black mirrorless camera body with silver 28-70mm zoom lens attached

Sony

Sony Alpha a7 III Compact Mirrorless Camera 28-70mm Lens

SKU CH-F3ZR-X98G9

Full-frame 24.2MP mirrorless camera with 28-70mm zoom lens, 693-point hybrid AF, 10 fps shooting, and 4K30p video recording

  • Typewith 28-70mm Lens
  • 2MP full-frame sensor captures detailed low-light images up to ISO 51200
  • 693 phase-detection AF points cover the frame for fast subject tracking
  • 10 fps continuous shooting freezes decisive moments in action scenes
  • UHD 4K30p video with HLG and S-Log3 delivers wide dynamic range
  • 0" 922k-dot tilting touchscreen LCD simplifies composition from high or low angles

Compact Full-Frame Kit

The Sony Alpha a7 III mirrorless camera with 28-70mm lens delivers a 24.2MP full-frame Exmor R BSI CMOS sensor and BIONZ X processor for 10 fps continuous shooting. Its 693-point hybrid AF system covers wide frame areas for reliable subject tracking. UHD 4K30p video supports HLG and S-Log3 gammas for flexible grading workflows.

Straightforward Lens Mounting

The included SEL2870 FE 28-70mm F3.5-5.6 OSS lens attaches via Sony E-mount with a simple twist-lock action. Optical SteadyShot stabilisation helps reduce blur at slower shutter speeds. The tilting 3.0-inch 922k-dot touchscreen LCD and 2.36m-dot OLED EVF aid composition from awkward angles without extra accessories.

Check Mount and Power First

Verify your existing lenses use the Sony E-mount to ensure compatibility with this body. Confirm you have NP-FZ100 batteries and a compatible charger for the updated power system. Ensure your memory cards support the write speeds required for 4K video and 10 fps burst capture to avoid buffer delays.

Highlights

  • 2MP full-frame sensor captures detailed low-light images up to ISO 51200
  • 693 phase-detection AF points cover the frame for fast subject tracking
  • 10 fps continuous shooting freezes decisive moments in action scenes
  • UHD 4K30p video with HLG and S-Log3 delivers wide dynamic range
  • 0" 922k-dot tilting touchscreen LCD simplifies composition from high or low angles

Specifications

Typewith 28-70mm Lens

Questions about this item

How can I verify the 693-point hybrid AF is working after setup?

Enable the focus-area display in the menu, half-press the shutter and confirm the 693 phase-detection points and 425 contrast areas illuminate across the frame as the camera locks on a subject.

What comes in the box and what must I buy separately?

The kit includes the a7 III body and the SEL2870 FE 28-70mm F3.5-5.6 OSS lens in a white box; you will need to purchase a memory card, spare battery and charger separately.

Should I choose the body-only or the 28-70mm kit version?

Select the 28-70mm kit (ILCE7M3K/B) if you want a versatile zoom covering wide-angle to short telephoto right away; choose body-only if you already own E-mount lenses or prefer a different focal length.

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