We take cryptocurrency — so the coins you hold can buy real hardware.Pay in crypto, spend it on real hardware. Free insured shipping worldwide over $399. Plain, unbranded boxes, sent from Germany.Free insured shipping over $399. Your rate is locked for 30 minutes once checkout opens.Rate locked 30 minutes. Every item sealed, serial-checked and covered by a 24-month warranty.Sealed, 24-month warranty.

Saved items Sign in

L'Oreal

L'Oreal Professionnel Inoa 5.3 Light Golden Brown 60g

SKU CH-BQ07-GNAS9

Ammonia-free permanent hair colour that lightens up to 3 levels in 35 minutes and covers 100% of white hair

  • TypeHair Color
  • For Treatment OfNormal Hair
  • ColorMulti-Color
  • GenderAdult
  • AgeAdult
  • EcologicalHomeopathic
  • No-ammonia formula prevents scalp irritation
  • ODS2 technology lightens hair up to 3 levels in 35 minutes
  • Covers 100% of white hairs for full grey coverage
  • Oil-enriched base leaves hair conditioned with radiant shine
  • Professional permanent colour in shade 5.3 Light Golden Brown

Professional ammonia-free colour for normal hair

L'Oréal Professionnel Inoa 5.3 Light Golden Brown is a permanent hair colour formulated without ammonia for adult users with normal hair. The 60 g tube delivers a multi-tonal golden brown shade identified as level 5.3. It is intended for professional application only.

ODS2 oil-based system replaces ammonia

The ODS2 technology uses an oil delivery system to drive pigment into the hair fibre while maintaining comfort and eliminating odour during the 35-minute development time. Hair is left feeling conditioned with radiant colour that lasts until the next appointment.

Lightens up to three levels

This single specification defines the lift and coverage capability; buyers needing more than three levels of lift or a different shade family should choose another product.

Highlights

  • No-ammonia formula prevents scalp irritation
  • ODS2 technology lightens hair up to 3 levels in 35 minutes
  • Covers 100% of white hairs for full grey coverage
  • Oil-enriched base leaves hair conditioned with radiant shine
  • Professional permanent colour in shade 5.3 Light Golden Brown

Specifications

BrandDial
TypeHair Color
For Treatment OfNormal Hair
ColorMulti-Color
GenderAdult
AgeAdult
EcologicalHomeopathic

Questions about this item

How often will I need to reapply the Inoa 5.3 Light Golden Brown to cover new root growth?

Reapplication depends on your hair growth rate; the permanent colour covers up to 100% of white hair and lasts until new growth appears, typically requiring touch-ups every four to six weeks.

What limits the maximum lightening achievable with this 5.3 shade during a single session?

The formula lightens up to 3 levels in 35 minutes, so the three-level lift capacity is the first limit reached under sustained processing.

Does the ammonia-free oil formula produce any strong odour or scalp heat during the 35-minute development?

The product is described as having no odour and improved comfort during development, with oils that leave hair feeling conditioned rather than heated.

Also in this aisle

People compared these

Same shelf, same checkout — eight coins and a 30-minute rate lock.