L'Oreal
L'Oreal Majirel 7.12 Iridescent Ash Blonde 50ml hair care
Permanent hair colour in Iridescent Ash Blonde 7.12 lightens up to four levels in 35 minutes and covers 100% of white hair
- TypeHair Color
- For Treatment OfNormal Hair
- ColorMulti-Color
- GenderAdult
- AgeAdult
- EcologicalHomeopathic
- Permanent colour lightens up to 4 levels in 35 minutes
- Ionene G Incell technology delivers uncompromised comfort during colouring
- Covers up to 100% of white hair for full coverage
- Leaves hair intensely nourished, hydrated and softer than before
- Simple 1:1 mixing ratio makes application easy and consistent
Product Identity
L'Oreal Majirel 7.12 Iridescent Ash Blonde is a permanent hair colour cream supplied in a 50ml tube. It uses Ionene G Incell technology for comfort and delivers an iridescent ash blonde result identified as shade 7.12. The formula mixes at a 1 to 1 ratio with developer.
Suitability
This shade suits adults with normal hair who want up to 100% white coverage and a cool, iridescent blonde tone. It lightens up to 4 levels in 35 minutes. Buyers who need a temporary rinse, a non-oxidative formula, or a shade outside the 7.12 range should look at alternative products.
Deciding Specification
The single specification that determines fit is the permanent oxidative formulation combined with the exact 7.12 Iridescent Ash Blonde shade code. If the target colour or the requirement for a permanent ammonia-based process does not match, this tube is not the correct choice.
Highlights
- Permanent colour lightens up to 4 levels in 35 minutes
- Ionene G Incell technology delivers uncompromised comfort during colouring
- Covers up to 100% of white hair for full coverage
- Leaves hair intensely nourished, hydrated and softer than before
- Simple 1:1 mixing ratio makes application easy and consistent
Specifications
| Brand | Dial |
|---|---|
| Type | Hair Color |
| For Treatment Of | Normal Hair |
| Color | Multi-Color |
| Gender | Adult |
| Age | Adult |
| Ecological | Homeopathic |
Questions about this item
Should I choose the 7.12 shade in the 50 ml tube or the 1.7 oz size?
Both listings describe the same 50 ml tube; 1.7 oz is the US fluid-ounce equivalent, so there is only one capacity to buy.
What does “lightens up to 4 levels in 35 minutes” mean for my hair?
The formula can lift natural pigment by a maximum of four shade levels during the 35-minute development time, giving a noticeable but controlled lightening result.
How does the 1-to-1 mix ratio work with standard developers?
You combine equal parts colour cream and oxidising developer — for example, 50 ml of colour with 50 ml of developer — regardless of the developer volume you select.
Also in this aisle
People compared these
Same shelf, same checkout — eight coins and a 30-minute rate lock.
Sexy Hair Concepts Big Sexy Root Pump Spray Mousse 1.5 oz hair care
Sexy Hair Concepts Big Intense Hold Spray & Stay 1.5 oz 50 ml
- Salon Supply
- Unisex



