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L'Oreal

L'Oreal Inoa 9.31 Very Light Golden Ash Blonde 60g

SKU CH-TSCP-RZA3M

Ammonia-free permanent shade 9.31 very light golden ash blonde lightens up to 3 levels in 35 minutes and covers 100% of white hair

  • TypeHair Color
  • For Treatment OfNormal Hair
  • ColorMulti-Color
  • GenderAdult
  • AgeAdult
  • EcologicalHomeopathic
  • Ammonia-free formula reduces scalp irritation during colouring
  • Lightens up to 3 levels in just 35 minutes
  • Covers up to 100% of white hair for full coverage
  • Oil-enriched permanent colour leaves hair feeling conditioned
  • Shade 9.31 delivers very light golden ash blonde tone

Professional Permanent Hair Colour

L'Oreal Professionnel Inoa 9.31 Very Light Golden Ash Blonde is a permanent cream colour supplied in a 60g tube. It is formulated for professional use on normal hair and requires developer and expert application technique to achieve the stated shade.

Ammonia-Free Oil Delivery System

The colour uses an oil-based delivery system instead of ammonia, removing the typical odour and improving comfort during the 35-minute development time. Maximum lift is limited to three levels, so darker base shades cannot reach this very light blonde result in a single session.

Shade 9.31 Very Light Golden Ash Blonde

The 9.31 code defines a very light blonde base with golden and ash reflects that neutralise unwanted warmth. It covers up to 100% of white hair, but the final tone depends on the starting level, porosity and the developer strength selected by the colourist.

Highlights

  • Ammonia-free formula reduces scalp irritation during colouring
  • Lightens up to 3 levels in just 35 minutes
  • Covers up to 100% of white hair for full coverage
  • Oil-enriched permanent colour leaves hair feeling conditioned
  • Shade 9.31 delivers very light golden ash blonde tone

Specifications

BrandDial
TypeHair Color
For Treatment OfNormal Hair
ColorMulti-Color
GenderAdult
AgeAdult
EcologicalHomeopathic

Questions about this item

Should I choose the 9.31 Very Light Golden Ash Blonde shade or another Inoa tone?

Choose 9.31 when you want a very light golden ash blonde result on a base that can lift up to three levels; select a different Inoa number if your target depth or tone differs.

What does "lightens up to 3 levels in 35 minutes" mean for my hair?

The formula can lift your natural or previously coloured hair by a maximum of three shade levels during a 35-minute development time, delivering the 9.31 tone in one session.

How does the oil-based, ammonia-free system affect colour performance?

The oil delivery system drives pigment deep into the hair shaft without ammonia, achieving up to 100% white-hair coverage while leaving hair feeling conditioned and radiant.

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