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Small brown tube with silver cap and printed label

L'Oreal

L'Oreal Inoa #5.12 Light Ash Iridescent Brown hair color 60g

SKU CH-EPNZ-M2VWC

Ammonia-free permanent colour in shade 5.12 lightens up to three levels in 35 minutes and covers 100% of white hair

  • TypeHair Color
  • For Treatment OfNormal Hair
  • ColorMulti-Color
  • GenderAdult
  • AgeAdult
  • EcologicalHomeopathic
  • Ammonia-free formula protects scalp comfort during colouring
  • ODS2 technology lightens up to 3 levels in 35 minutes
  • Covers up to 100% of white hair for full coverage
  • Oil-enriched base leaves hair conditioned with radiant shine
  • Professional-grade permanent colour in shade 5.12 Light Ash Iridescent Brown

Light Ash Iridescent Brown Shade

L'Oreal Inoa #5.12 is a permanent hair colour formulated without ammonia for adult users with normal hair. The 60 g tube uses ODS2 technology to deliver colour deep into the hair fibre while leaving strands feeling conditioned. It provides a multi-tone light ash iridescent brown result with radiance that lasts until the next appointment. Professional expertise is required for application.

Ammonia-Free Permanent Colour Upgrade

This product replaces traditional ammonia-based permanent dyes that can cause strong odour and scalp discomfort. The oil-enriched system lightens natural hair up to 3 levels in 35 minutes and covers up to 100% of white hair. The jump is worth it for colourists and clients who want full grey coverage and noticeable lift without the harsh smell or stinging sensation associated with conventional formulas.

Salon Professionals and Experienced Home Users

The shade suits colourists seeking a reliable ammonia-free permanent option with consistent lift and white-hair coverage for normal hair types. It is not for buyers who need a semi-permanent or temporary colour that washes out over time. It is also not for anyone without the knowledge to mix and process permanent oxidative colour safely, as incorrect use can lead to uneven results or hair damage.

Highlights

  • Ammonia-free formula protects scalp comfort during colouring
  • ODS2 technology lightens up to 3 levels in 35 minutes
  • Covers up to 100% of white hair for full coverage
  • Oil-enriched base leaves hair conditioned with radiant shine
  • Professional-grade permanent colour in shade 5.12 Light Ash Iridescent Brown

Specifications

BrandDial
TypeHair Color
For Treatment OfNormal Hair
ColorMulti-Color
GenderAdult
AgeAdult
EcologicalHomeopathic

Questions about this item

What size bowl and brush do I need for the 60 g tube?

A standard colour bowl and tint brush hold the full 60 g tube plus the required developer with room to mix.

Which step is most often missed when mixing Inoa #5.12 with developer?

Adding the colour cream to the developer — not the reverse — and stirring until completely smooth before the 35 minute development starts.

How often will I need to retouch roots with this permanent shade?

Regrowth typically appears every 4 to 6 weeks, so plan a root retouch on that cycle to maintain the Light Ash Iridescent Brown result.

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