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A 43 inch flat black LED television on a low stand

ELEMENT

ELEMENT 43" 4K UHD HDR Smart Xumo LED TV 120Hz E550AE43CG

SKU CH-PSDH-72XHZ

A 43-inch 4K UHD LED TV with HDR, Dolby Vision, Dolby Audio, 120Hz refresh rate and Xumo smart platform offering 250 apps plus 750 free live channels

  • Screen Size43"

Size 43 Inch

  • Sharp 4K Ultra HD detail on a 43" screen
  • Dolby Vision and HDR boost colour and contrast
  • Dolby Audio enhances sound for movies and games
  • 120Hz effective refresh rate smooths fast action
  • 250 pre-loaded apps plus 750 free live channels

43-inch 4K UHD Smart Xumo TV

The Element E550AE43CG is a 43-inch LED television with 4K Ultra HD resolution and a 120Hz effective refresh rate. It runs the Xumo smart platform with over 250 pre-loaded apps and access to more than 750 free live channels. Dolby Vision and HDR enhance colour and contrast, while Dolby Audio handles sound. Wi-Fi connectivity is built in for streaming.

Buyers wanting an all-in-one smart TV

This set suits viewers who want immediate access to major services such as Netflix, YouTube, Disney+ and Prime Video without adding an external streamer. The 120Hz effective refresh rate helps with fast-moving sports and games. It is not for buyers who need advanced calibration controls, higher peak brightness for bright-room HDR, or variable refresh rate support for competitive gaming.

120Hz effective refresh rate

The single specification that decides suitability is the 120Hz effective refresh rate. It determines how smoothly fast motion is rendered for sports, action films and gaming. If your use case demands a true native 120Hz panel with VRR and HDMI 2.1 bandwidth, this model does not meet that requirement.

Highlights

  • Sharp 4K Ultra HD detail on a 43" screen
  • Dolby Vision and HDR boost colour and contrast
  • Dolby Audio enhances sound for movies and games
  • 120Hz effective refresh rate smooths fast action
  • 250 pre-loaded apps plus 750 free live channels

Specifications

BrandELEMENT
Screen Size43"

Other versions of this model

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Questions about this item

How much screen space does the 43 inch class actually give me for movies and games?

The 43 inch class diagonal provides a 4K Ultra HD picture with Dolby Vision and HDR for enhanced colour and contrast in dark scenes.

What does the 120Hz effective refresh rate mean for fast motion?

The 120Hz effective refresh rate delivers smoother motion and sharp visuals during fast-moving sports, action movies and gaming.

How do I connect the TV to the internet for the 250 pre-loaded apps and 750 free live channels?

Built-in Wi-Fi connects the Xumo smart platform to stream from Netflix, Disney+, Prime Video and free services like Xumo Play, Tubi and Pluto TV.

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