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Wella

Wella Koleston Perfect ME+ Rich Naturals 10/97 Lightest Blonde Cendre Brown 60ml hair care

SKU CH-WJE0-6VP9Y

Permanent hair colour with ME+ technology delivers pure, balanced results, up to 100% grey coverage and five levels of lift in a 60 ml tube

  • TypeHair Color
  • For Treatment OfNormal Hair
  • ColorMulti-Color
  • GenderAdult
  • AgeAdult
  • EcologicalHomeopathic
  • Pure, balanced colour with natural depth and shine
  • Reduces free-radical formation for healthier hair quality
  • Up to 100% grey coverage in one application
  • Achieves 5 levels of lift for lighter results
  • Mixes at a 1:1 ratio for consistent application

Lightest Blonde Cendre Brown 10/97

This permanent hair colour delivers pure, balanced results with natural depth and shine. It provides up to 100% grey coverage and achieves five levels of lift. The formula uses ME+ technology to reduce free radical formation. A 1:1 mixing ratio is required for application.

Professional colourists seeking ME+ shades

Suited for trained professionals who need reliable grey coverage and lift on normal hair. The Rich Naturals range offers multi-tonal results with improved hair quality. Not intended for home users without colour expertise. Buyers wanting temporary colour or non-permanent options should consider different product types.

60ml tube with 1:1 mixing ratio

The 60 millilitre tube contains permanent cream colour designed for professional salon use. It must be mixed with developer at an equal 1:1 ratio before application. This specific volume suits single full-head applications or multiple root touch-ups. Always follow manufacturer safety instructions before use.

Highlights

  • Pure, balanced colour with natural depth and shine
  • Reduces free-radical formation for healthier hair quality
  • Up to 100% grey coverage in one application
  • Achieves 5 levels of lift for lighter results
  • Mixes at a 1:1 ratio for consistent application

Specifications

BrandDial
TypeHair Color
For Treatment OfNormal Hair
ColorMulti-Color
GenderAdult
AgeAdult
EcologicalHomeopathic

Questions about this item

What developer strength do I need to mix with the 1:1 ratio for this 60ml tube?

Use a professional developer at a 1:1 mixing ratio with the 60ml colour tube for correct activation.

Will the ME+ shade 10/97 cover my resistant grey roots at the same level as my older Koleston tubes?

Yes, this ME+ Rich Naturals shade delivers up to 100% grey coverage like the original formula.

How can I verify the ME+ technology is active after mixing the 10/97 shade?

The mixture will achieve a smooth, consistent texture and deliver up to 5 levels of lift on natural hair.

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