Wella Koleston Perfect ME+ Rich Naturals 10/31 Lightest Blonde Pearl 60ml hair care

Professional permanent colour for stylists

Wella Koleston Perfect ME+ Rich Naturals 10/31 Lightest Blonde Pearl is a permanent hair colour formulated with ME+ technology for reduced free-radical formation. The 60 ml tube delivers pure, balanced results with natural depth and shine. It provides up to 100 percent grey coverage and achieves 5 levels of lift when mixed at a 1:1 ratio. This product is intended for professional use only.

Suited to colourists seeking high-lift blonde

Salon professionals who need reliable, long-lasting colour on normal hair will find this shade effective. It is not designed for at-home users without formal training or for clients who prefer temporary or semi-permanent colour options. Buyers looking for a ready-to-use formula without developer should choose a different product type.

Shade 10/31 defines the exact tone and depth

The numerical code 10/31 identifies this specific Lightest Blonde Pearl variant within the Rich Naturals range. Matching this code to the client’s target level and desired reflect is the single factor that determines whether the tube is the correct choice. Always verify the shade number against the colour chart before mixing.