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Wella

Wella Koleston Perfect ME+ Rich Naturals 10/31 Lightest Blonde Gold Ash 60ml hair care

SKU CH-GZHD-13J39

Permanent hair colour delivering pure, balanced blonde with natural depth, shine and up to 100% grey coverage

  • TypeHair Color
  • For Treatment OfNormal Hair
  • ColorMulti-Color
  • GenderAdult
  • AgeAdult
  • EcologicalHomeopathic
  • ME+ technology reduces free-radical formation for healthier colour results
  • Pure balanced tone delivers natural depth and shine
  • Up to 100% grey coverage in a single application
  • Achieves up to 5 levels of lift for lighter shades
  • Mixes at a 1:1 ratio for consistent professional results

Professional permanent colour with ME+

Wella Koleston Perfect ME+ Rich Naturals 10/31 is a permanent hair colour formulated for professional use. The shade delivers lightest blonde gold ash tones with balanced depth and shine. ME+ technology reduces free radical formation during processing. It provides up to 100 grey coverage and five levels of lift.

Mixes one-to-one with developer

The 60 millilitre tube is designed for a one-to-one mixing ratio with a suitable oxidising developer. This format suits salon colour services and experienced home users who follow professional protocols. The formula targets normal hair types and requires accurate measurement and timing. Professional expertise is essential for safe, predictable results.

Consistent deposit under processing time

Under sustained development the colour deposits evenly for balanced tone from root to tip. The ME+ molecule helps maintain hair quality throughout the processing window. Results rely on correct developer strength and adherence to the recommended development period. Over-processing or incorrect ratios can compromise the intended shade and hair condition.

Highlights

  • ME+ technology reduces free-radical formation for healthier colour results
  • Pure balanced tone delivers natural depth and shine
  • Up to 100% grey coverage in a single application
  • Achieves up to 5 levels of lift for lighter shades
  • Mixes at a 1:1 ratio for consistent professional results

Specifications

BrandDial
TypeHair Color
For Treatment OfNormal Hair
ColorMulti-Color
GenderAdult
AgeAdult
EcologicalHomeopathic

Questions about this item

How many levels of lift does the 10/31 shade achieve?

The colour delivers up to five levels of lift when mixed and applied correctly.

Does the permanent formula produce strong odour or scalp heat during the full processing time?

ME+ technology reduces free-radical formation, so the mixture stays low-odour and the scalp feels minimal warmth throughout development.

Which developer strength and mixing ratio must I already have to use this tube?

You need a standard peroxide developer and must mix it 1:1 with the 60 ml colour cream before application.

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