We take cryptocurrency — so the coins you hold can buy real hardware.Pay in crypto, spend it on real hardware. Free insured shipping worldwide over $399. Plain, unbranded boxes, sent from Germany.Free insured shipping over $399. Your rate is locked for 30 minutes once checkout opens.Rate locked 30 minutes. Every item sealed, serial-checked and covered by a 24-month warranty.Sealed, 24-month warranty.

Saved items Sign in
White squeeze tube with silver cap and printed label

Wella

Wella Koleston Perfect ME+ 88/0 Pure Naturals Light Blonde Intense Natural Hair Care

SKU CH-97R3-4FNVZ

Permanent light blonde dye with intense natural tone, up to five levels of lift and 100% grey coverage in 35 to 45 minutes

  • TypeHair Color
  • For Treatment OfNormal Hair
  • ColorMulti-Color
  • GenderAdult
  • AgeAdult
  • EcologicalHomeopathic
  • Rich colour depth with tonal shine
  • Over 110 vibrant shades to choose from
  • Up to 100% grey coverage for full results
  • Lifts up to 5 levels for lighter tones
  • Ready in 35 to 45 minutes processing time

Professional Permanent Colour

Wella Koleston Perfect ME+ 88/0 Pure Naturals Light Blonde Intense Natural is a permanent hair colour formulated for professional use. It delivers tonal depth and shine across a palette of over 110 intense vibrant shades. The 60 ml tube mixes at a simple 1:1 ratio and processes in 35 to 45 minutes.

Upgrading From Basic Dyes

This shade replaces temporary rinses or single-tone box dyes that fade quickly and leave visible regrowth lines. It provides up to 100% grey coverage and up to 5 levels of lift in a single application. The jump is worth it when long-lasting, multi-dimensional colour and reliable grey blending are the priority.

For Salon Professionals

The formula is designed for colourists who need consistent, predictable results on normal hair. Home users without professional training should look elsewhere, as incorrect mixing or timing can lead to uneven colour or damage. Buyers seeking ammonia-free or plant-based alternatives will not find them here.

Highlights

  • Rich colour depth with tonal shine
  • Over 110 vibrant shades to choose from
  • Up to 100% grey coverage for full results
  • Lifts up to 5 levels for lighter tones
  • Ready in 35 to 45 minutes processing time

Specifications

BrandDial
TypeHair Color
For Treatment OfNormal Hair
ColorMulti-Color
GenderAdult
AgeAdult
EcologicalHomeopathic

Questions about this item

What size developer bottle fits the 60 ml colour tube for the 1:1 mix?

Use a 60 ml developer bottle to match the 1:1 mixing ratio with the 60 ml colour tube.

How long should the colour process after application?

Process for 35 to 45 minutes after applying the mixture to the hair.

When will the 88/0 shade need a root touch-up?

Touch up roots when new growth appears, typically every four to six weeks.

Also in this aisle

People compared these

Same shelf, same checkout — eight coins and a 30-minute rate lock.