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Wella Koleston Perfect ME+ 7/01 Medium Blonde Natural Ash 60ml tube in white packaging

Wella

Wella Koleston Perfect ME+ 7/01 Medium Blonde Natural Ash 60ml hair care

SKU CH-AMN3-RVCP0

Permanent hair colour with ME+ technology delivers pure, balanced medium blonde natural ash results, up to 100% grey coverage and five levels of lift

  • TypeHair Color
  • For Treatment OfNormal Hair
  • ColorMulti-Color
  • GenderAdult
  • AgeAdult
  • EcologicalHomeopathic
  • Pure balanced colour with natural depth and shine
  • Reduces free radicals for irresistible hair quality
  • Up to 100% grey coverage for full results
  • Five levels of lift for versatile lightening
  • ME+ technology in specific Koleston Perfect shades

Professional permanent hair colour with ME+

Wella Koleston Perfect 7/01 Medium Blonde Natural Ash is a professional permanent hair colour formulated with ME+ technology for reduced free-radical formation. The 60 ml tube delivers pure, balanced colour results with natural depth and shine. It is intended for use by professionals or experienced home users seeking salon-quality grey coverage.

Replaces standard permanent dyes lacking ME+

This shade upgrades from conventional permanent colours that do not incorporate ME+ technology, which reduces the formation of free radicals during processing. The jump is worth it for colourists and home users who want up to 100% grey coverage with improved hair quality and up to 5 levels of lift in a single application.

60 ml tube mixed 1:1 with developer

One 60 ml tube mixed at a 1:1 ratio provides enough mixture for a standard full-head application on medium-length hair. It comfortably handles natural-level to medium-blonde bases and up to 100% resistant grey. It runs out on very long, thick hair or when multiple bowls are needed for corrective work, requiring a second tube.

Highlights

  • Pure balanced colour with natural depth and shine
  • Reduces free radicals for irresistible hair quality
  • Up to 100% grey coverage for full results
  • Five levels of lift for versatile lightening
  • ME+ technology in specific Koleston Perfect shades

Specifications

BrandDial
TypeHair Color
For Treatment OfNormal Hair
ColorMulti-Color
GenderAdult
AgeAdult
EcologicalHomeopathic

Questions about this item

What mixing ratio does the 60 ml tube require?

The colour is mixed at a 1:1 ratio with the appropriate developer.

How is the product applied, and what step is often missed?

It is a professional permanent colour that must be mixed with developer before application; the strand test is the step most users skip.

What maintenance will the colour need later?

Regrowth will appear as hair grows, so root touch‑ups are required to maintain the 100% grey coverage.

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