Sony
Sony K98XR50 98 Inch Bravia Mini LED 4K HDR TV with Austere 8K HDMI Cable 2.5m
A 98 inch Mini LED 4K HDR smart TV with 120Hz refresh rate, XR Processor AI upscaling, Dolby Vision and Atmos, plus a 2.5m Austere 8K HDMI cable included
- Year2025
- ColorBlack
- TV TypeLCD TV
- Smart TVYes
- Screen Size98"
- Recommended Resolution4K
- 98 inch Mini LED screen delivers immersive 4K detail at 120Hz refresh rate
- XR Contrast Booster and XR Triluminos Pro produce deep blacks with vivid colour volume
- Cognitive Processor XR uses AI to enhance clarity and upscale content in real time
- Four HDMI inputs and Wi-Fi 6 connectivity support consoles, soundbars and streaming devices
- Included 2.5m Austere 8K HDMI cable enables VRR, ALLM and eARC for gaming and audio
98 Inch Mini LED 4K Google TV
The Sony K98XR50 is a 98 inch LCD television built around a Mini LED panel driven by the XR Processor. It targets viewers who want a very large screen with high brightness and wide colour volume for movies, streaming and gaming in a dedicated living room or media space.
Austere 2.5m 8K HDMI cable adds VRR and eARC
The bundled Austere VII Series cable is 2.5 metres long and rated for 8K bandwidth. It enables Variable Refresh Rate, Auto Latency Mode and Quick Media Switching between the TV and a console or PC. Its High-Fidelity eARC implementation carries lossless audio formats to a compatible soundbar or receiver without a separate optical link.
Suits buyers wanting a single-cable 120Hz 4K
This combination works for owners of a PlayStation 5 or modern graphics card who need one certified cable for 4K at 120Hz with VRR and eARC. It does not suit installations where the source sits farther than 2.5 metres from the display, nor buyers who require longer certified runs or additional HDMI ports beyond the four on the TV.
Highlights
- 98 inch Mini LED screen delivers immersive 4K detail at 120Hz refresh rate
- XR Contrast Booster and XR Triluminos Pro produce deep blacks with vivid colour volume
- Cognitive Processor XR uses AI to enhance clarity and upscale content in real time
- Four HDMI inputs and Wi-Fi 6 connectivity support consoles, soundbars and streaming devices
- Included 2.5m Austere 8K HDMI cable enables VRR, ALLM and eARC for gaming and audio
Specifications
| Brand | Sony |
|---|---|
| Series | XR50 |
| Model | K98XR50B.UCM |
| Year | 2025 |
| Color | Black |
| TV Type | LCD TV |
| Smart TV | Yes |
| Screen Size | 98" |
| Recommended Resolution | 4K |
| Maximum Resolution | 3840 x 2160 |
| Aspect Ratio | 16:9 |
| Refresh Rate | 120Hz |
| 3DTV | No |
| Speaker Configuration | 2 |
| Simulated Surround | Yes |
| HDMI | 4 In |
| LAN | Ethernet In |
| Wireless | Wi-Fi / Bluetooth |
| USB | Yes |
| Digital Audio | Yes |
| Other Connectors | HDMI, USB, RS-232C, RF, Digital Audio, Ethernet |
| Energy Star Compliant | Eco Friendly |
| Internet Connection | Wired / Wireless |
| Remote Control | Yes |
| VESA | 600mm x 400mm |
| Feature | Voice Zoom 3 Powered by AI for Clear Dialog, Built for Bravia Theatre Soundbars, Perfect for PS5, Auto HDR Tone Mapping, Auto Genre Picture Mode, Game Menu for all Gaming Picture Settings, Premium Two-Way Narrow Stand, Stand Built to Accommodate Soundbar, Bravia Cam Compatible, Eco Dashboard, HDMI Input x 4, Digital Audio Output x 1, USB Ports x 2, Ethernet Port x 1, RS-232C Input x 1, Wi-Fi 6, VESA 600mm x 400mm, 120Hz Refresh Rate, Android 12 OS, S-Force Front Simulated Surround Sound |
| Dimensions Without Stand (W x H x D) | 86.62 x 49.5 x 3.37 |
| Weight Without Stand | 152.1 |
Questions about this item
How often will the XR Processor AI need updates or servicing?
The XR Processor with AI Technology is integrated into the TV and receives automatic software updates via Wi-Fi 6; no user maintenance or replacement is required.
What limits the Mini LED brightness during extended HDR sessions?
The XR Backlight Drive manages Mini LED output dynamically; sustained peak brightness is regulated by thermal protection built into the panel.
How loud are the built-in speakers and cooling fans when the TV runs all day?
The 2-speaker Acoustic Multi-Audio system uses S-Force Front Simulated Surround with no internal cooling fans, so only programme audio is heard.
Also in this aisle
People compared these
Same shelf, same checkout — eight coins and a 30-minute rate lock.



