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Large 77-inch OLED television with slim dark bezel and minimalist stand

Sony

Sony K77XR8B 77 inch BRAVIA XR8B OLED 4K HDR Smart Google TV

SKU CH-QQWZ-5BAFY

A 77 inch OLED TV with pure black contrast, a 120Hz refresh rate, XR Processor, Google TV streaming and voice control

  • Pure black contrast from over 8 million self-lit pixels
  • Real-time scene enhancement by XR Processor for colour and clarity
  • 120 Hz refresh rate for blur-free motion handling
  • Google TV with Assistant puts all streaming apps on one screen
  • AirPlay 2 and Chromecast built-in for effortless streaming

77 Inch OLED Smart TV for Home Cinema

The Sony K77XR8B is a 77 inch OLED 4K HDR Smart Google TV designed for viewers who want pure black contrast and studio calibrated picture modes. Over 8 million self-lit pixels deliver high brightness with precise control. The XR Processor enhances every scene in real time for boosted color and clarity. Google TV puts all major streaming apps on one screen with voice search via Google Assistant.

Wall Mount or Stand Installation Considerations

Installation requires a sturdy wall mount rated for a 77 inch panel or a wide, stable furniture top because the screen is large and heavy. The OLED panel is thin and fragile so two people should handle the unboxing and mounting to avoid pressure damage. Cable routing must allow slack for the One Connect style connections if present. Ensure the mounting surface is perfectly flat to prevent panel warping over time.

Check Power Outlets and Room Lighting Before

Verify a nearby mains outlet can reach the TV without stretching the power cord. Confirm the viewing distance suits a 77 inch 4K screen for the intended seating layout. Bright rooms with direct sunlight may reduce perceived contrast despite high brightness capability. Ensure your home network supports 4K streaming bandwidth for the built-in Google TV apps. Buyers needing more than two HDMI 2.1 ports for multiple 120Hz sources should check the port count on the spec sheet.

Highlights

  • Pure black contrast from over 8 million self-lit pixels
  • Real-time scene enhancement by XR Processor for colour and clarity
  • 120 Hz refresh rate for blur-free motion handling
  • Google TV with Assistant puts all streaming apps on one screen
  • AirPlay 2 and Chromecast built-in for effortless streaming

Specifications

No published specifications for this item yet.

Questions about this item

How can I confirm the XR Processor is delivering the 120Hz refresh rate on my new TV?

Open the on-screen settings menu and navigate to the picture or display information section. The current signal resolution and refresh rate are displayed there, letting you verify the panel is running at 120Hz.

What accessories are included with the 77 inch BRAVIA XR8B and what must I provide?

The television ships with a standard remote control, batteries, a power cable and a quick-start guide. You will need to supply any HDMI cables for consoles or players, and a wall-mount bracket if you prefer not to use the included stand.

Which screen size should I choose for the BRAVIA XR8B series?

This model is offered in a 77 inch class size. Select it when your viewing distance allows the larger canvas to showcase the pure black OLED contrast and studio-calibrated picture modes to full effect.

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