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Small 60 g tube of golden ash blonde ammonia-free hair colour

L'Oreal

L'Oreal Professionnel INOA 7.31/7GB Golden Ash Blonde hair care

SKU CH-0CCQ-KE3HG

Ammonia-free permanent hair colour with ODS2 technology lightens up to 3 levels in 35 minutes and covers 100% of white hair

  • TypeHair Color
  • For Treatment OfNormal Hair
  • ColorMulti-Color
  • GenderAdult
  • AgeAdult
  • EcologicalHomeopathic
  • Ammonia-free formula protects scalp comfort during colouring
  • ODS2 technology lightens up to 3 levels in 35 minutes
  • Covers up to 100% of white hair for full coverage
  • Creamy texture mixes easily at a 1 to 1 ratio
  • Leaves hair softer and intensely hydrated with sublime shine

Ammonia-Free Permanent Colour

L'Oréal Professionnel INOA 7.31 Golden Ash Blonde is an ammonia-free permanent hair colour that uses ODS2 technology for comfortable application. It is formulated for adults with normal hair who want up to three levels of lift and full white-hair coverage. The cream mixes at a one-to-one ratio and comes in a 2.1 oz tube containing 60 g of product.

Sustained Processing Performance

During the 35-minute development time the colour lifts consistently without the harsh odour associated with ammonia-based formulas. The ODS2 system maintains even deposit from roots to ends so the Golden Ash Blonde shade remains true throughout the full processing window. Coverage reaches 100 percent on resistant white hair without the need for extended timing.

Comfort, Feel and After-Condition

The ammonia-free base eliminates the strong fumes that can irritate the scalp, making the session noticeably quieter on the senses. Once rinsed, hair feels softer than it did before colouring and stays intensely nourished and hydrated until the next service. A sublime shine appears without any heavy residue or greasy finish.

Highlights

  • Ammonia-free formula protects scalp comfort during colouring
  • ODS2 technology lightens up to 3 levels in 35 minutes
  • Covers up to 100% of white hair for full coverage
  • Creamy texture mixes easily at a 1 to 1 ratio
  • Leaves hair softer and intensely hydrated with sublime shine

Specifications

BrandDial
TypeHair Color
For Treatment OfNormal Hair
ColorMulti-Color
GenderAdult
AgeAdult
EcologicalHomeopathic

Questions about this item

How long does the 60 g tube need to process when lightening up to 3 levels?

The colour develops in 35 minutes when lightening up to three levels.

Which developer strength and mixing ratio are required for the 7.31 shade?

Mix the 60 g tube with an equal volume of oxidant at a 1 to 1 ratio.

Will the ammonia-free formula cover resistant white hairs on previously coloured lengths?

It covers up to 100 % of white hair even on previously treated strands.

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