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Small silver metal tube with flip cap and printed label

L'Oreal

L'Oreal Majirel 7.13 Ash Gold Blonde Permanent Hair Color 50ml

SKU CH-ZF7J-XYRHC

Permanent hair colour in ash gold blonde 7.13 lightens up to 4 levels in 35 minutes and covers 100% white hair with Ionene G Incell technology

  • TypeHair Color
  • For Treatment OfNormal Hair
  • ColorMulti-Color
  • GenderAdult
  • AgeAdult
  • EcologicalHomeopathic
  • Permanent ash gold blonde shade 7.13 for professional colour results
  • Ionene G Incell technology leaves hair softer and intensely nourished
  • Lightens up to 4 levels in 35 minutes for efficient salon service
  • Covers up to 100% white hair with even, long-lasting pigment
  • Mixes at 1 to 1.3 ratio for consistent, easy application

Shade 7.13 Ash Gold Blonde for professional

This permanent hair colour delivers an ash gold blonde result using Ionene G and Incell technology. It is formulated for normal hair and designed for salon use by professionals who understand permanent colour application. The 50 ml tube mixes at a 1 to 1.3 ratio with developer. Buyers without professional colour training should not purchase this product.

Processing time and coverage performance

The formula lightens natural hair up to four levels within 35 minutes of development. It covers up to 100 percent of white hair in a single application. The permanent oxidative process requires correct developer selection and timing for predictable results. No thermal or power considerations apply to this hair colour product.

European shade labelling

Tubes display the European shade number 7.13, also referenced as 7BG, while containing the identical pigment as the US-market equivalent. The product is sourced through professional salon distribution channels used by working colourists. No additional accessories, software or after-care products are included in the package.

Highlights

  • Permanent ash gold blonde shade 7.13 for professional colour results
  • Ionene G Incell technology leaves hair softer and intensely nourished
  • Lightens up to 4 levels in 35 minutes for efficient salon service
  • Covers up to 100% white hair with even, long-lasting pigment
  • Mixes at 1 to 1.3 ratio for consistent, easy application

Specifications

BrandDial
TypeHair Color
For Treatment OfNormal Hair
ColorMulti-Color
GenderAdult
AgeAdult
EcologicalHomeopathic

Questions about this item

How do I mix the 50ml tube with developer and what ratio mistake should I avoid?

Mix one part colour to 1.3 parts developer; the common error is using a 1 to 1 ratio instead of the specified 1 to 1.3.

When will I need to retouch the colour as it grows out?

Regrowth appears according to your hair growth rate; the permanent pigment lasts until the next colour treatment, so plan a root touch-up every four to six weeks.

What is the maximum lift I can expect in one session without over-processing?

The formula lightens up to 4 levels in 35 minutes; exceeding that time or targeting more lift increases damage risk.

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