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Small silver tube with red and black text showing shade 7.12 ash iridescent blonde 50ml

L'Oreal

L'Oreal Majirel 7.12/7BV Ash Iridescent Blonde Permanent Hair Color 50ml

SKU CH-VFEV-3P78D

Permanent hair colour delivers 100% grey coverage with fade resistance and Incell conditioning for stronger, glossy results

  • TypeHair Color
  • For Treatment OfNormal Hair
  • ColorMulti-Color
  • GenderAdult
  • AgeAdult
  • EcologicalHomeopathic
  • Complete grey coverage with lasting fade resistance
  • Consistent natural tone with added depth from shade 7.12
  • Over 100 mixable shades for fully customised colour results
  • Incell and Ionene G formula strengthens hair fibre during colouring
  • Leaves hair glossy, soft and supple after every application

Permanent Hair Colour 7.12 Ash Iridescent Blonde

L'Oreal Majirel 7.12/7BV is a permanent hair colour in a 50 ml tube. It delivers 100% grey coverage with superior resistance to fading. The formula uses Incell and Ionene G to strengthen the hair fibre during the colour process. Results are consistent, uniform and natural-looking with added depth.

For adults colouring normal hair at home

This shade suits anyone wanting a cool, multi-tonal blonde with iridescent reflection on a level 7 base. It is not for buyers who need a temporary rinse or a semi-permanent formula that washes out over time. It is also not for anyone who requires a peroxide-free or ammonia-free alternative for sensitive scalps.

Shade number 7.12/7BV

The shade code 7.12/7BV defines the exact tone and depth you will achieve. Match this code to your target colour chart before purchasing because a different number will produce a visibly different result. The tube contains 50 ml of colourant designed for mixing with the appropriate developer.

Highlights

  • Complete grey coverage with lasting fade resistance
  • Consistent natural tone with added depth from shade 7.12
  • Over 100 mixable shades for fully customised colour results
  • Incell and Ionene G formula strengthens hair fibre during colouring
  • Leaves hair glossy, soft and supple after every application

Specifications

BrandDial
TypeHair Color
For Treatment OfNormal Hair
ColorMulti-Color
GenderAdult
AgeAdult
EcologicalHomeopathic

Questions about this item

Does the 50 ml tube include the developer or must it be purchased separately?

The 50 ml tube contains only the permanent colour cream; a compatible oxidant developer must be bought separately to activate the formula.

How does shade 7.12 differ from other Majirel numbers?

Shade 7.12 is an ash iridescent blonde at depth 7 with cool violet-blue reflects, giving a neutral-to-cool result rather than warm gold or copper tones.

What does the 100 % grey-coverage claim mean in practice?

The formula is designed to fully pigment resistant white hair in a single application, delivering even colour from root to tip without translucent patches.

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