L'Oreal Inoa #7.31 Golden Ash Blonde Permanent Hair Color 60g

Professional Ammonia-Free Colour 7.31

L'Oreal Inoa #7.31 Golden Ash Blonde is a permanent hair colour that uses ODS2 technology and contains no ammonia. The 60 g tube is formulated for normal hair and lightens up to 3 levels in 35 minutes while covering up to 100% of white hair. Enriched with oils, it conditions the fibre during processing and leaves a radiant finish without the usual odour. The product is made in Spain and intended for professional use.

Upgrade From Ammonia-Based Tints

This shade replaces traditional ammonia permanent colours when a stylist wants the same lift and coverage with improved scalp comfort and no ammonia smell. The oil-based delivery system reduces irritation during the 35-minute development, making the switch worthwhile for clients with sensitive skin or for salons that market an odour-free experience. It also suits colourists who need reliable white-hair coverage up to 100% without compromising on lightening performance.

For Salon Professionals Only

The formula is designed for trained colourists who can assess base level, select the correct developer and manage timing for consistent Golden Ash Blonde results. Home users without professional expertise should look elsewhere, as incorrect application can lead to uneven tone or damage. Buyers who want a retail box dye with simplified instructions or a semi-permanent option should consider a different product category.