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Small rectangular box with white and silver graphics showing blonde hair shade 7.11

L'Oreal

L'Oreal Inoa 7.11/7BB Blonde Blue Blue Permanent Hair Color 2.1oz 60g

SKU CH-Y23Z-C68PR

Ammonia-free permanent colour in shade 7.11 lightens up to 3 levels in 35 minutes and covers 100% of white hair

  • TypeHair Color
  • For Treatment OfNormal Hair
  • ColorMulti-Color
  • GenderAdult
  • AgeAdult
  • EcologicalHomeopathic
  • Ammonia-free formula prevents scalp irritation during colouring
  • ODS2 technology lightens hair up to 3 levels in 35 minutes
  • Covers 100% of white hair for complete grey coverage
  • 1:1 mixing ratio simplifies preparation for professionals
  • Leaves hair softer with sublime shine after treatment

Professional ammonia-free permanent colour

L'Oreal Inoa 7.11/7BB is a permanent hair colour that uses ODS2 technology and contains no ammonia or odour. It is formulated for normal hair and intended for adult use. The shade delivers a blonde blue-blue result with high resistance and is designed to be used by trained professionals only.

Mixing ratio and application notes

The colour mixes at a 1 to 1 ratio with developer and is described as easy to mix and apply. Processing time reaches up to 35 minutes for lightening up to 3 levels. Because it is a professional product, incorrect mixing or timing by untrained users can lead to uneven results or scalp irritation.

Coverage and lightening limits

The formula covers up to 100 percent of white hair and lightens a maximum of 3 levels in a single session. It leaves hair feeling intensely nourished, hydrated and softer than before colouring with sublime shine. It will not lift beyond 3 levels or suit users needing fashion shades outside the 7.11/7BB range.

Highlights

  • Ammonia-free formula prevents scalp irritation during colouring
  • ODS2 technology lightens hair up to 3 levels in 35 minutes
  • Covers 100% of white hair for complete grey coverage
  • 1:1 mixing ratio simplifies preparation for professionals
  • Leaves hair softer with sublime shine after treatment

Specifications

BrandDial
TypeHair Color
For Treatment OfNormal Hair
ColorMulti-Color
GenderAdult
AgeAdult
EcologicalHomeopathic

Questions about this item

How can I confirm the colour has developed correctly after the 35 minute processing time?

Rinse and check that white hair is fully covered up to 100% and the tone matches the 7.11/7BB blonde blue blue shade with sublime shine.

What comes in the 2.1 oz 60 g tube and what must I buy separately?

The tube contains the permanent colour cream only; a compatible developer and mixing bowl are required for the 1 to 1 mixing ratio.

Which shade should I choose if I want the 7.11/7BB blonde blue blue result?

Select the 7.11/7BB variant; it lightens up to 3 levels and delivers the specified cool blonde tone with ODS2 technology.

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